Octoprise!
Creative IT & Marketing Consulting
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The difference is content strategy
Strategy driving the tactics is what will make your business successful in digital marketing. We project managed a new web build for Smoothstone, but a new web site is the baseline. In today's business the difference is the content. We created a thorough content strategy to direct efforts within an SEO context. This ensures lead nurturing and continuity of messaging.
This complete strategy included a content typology with an estimated ROI and a process to collect metrics on the success of the content types.Paul Sizemore
Octoprise.com
paul.sizemore@octoprise.com
