Octoprise!
Creative IT & Marketing Consulting
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Climbing the Social media ladder
Forrester’s new Social Technographics Ladder was just released, and they added a new type, the ‘Conversationalist.’ http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html One of our goals is to help people within a company progress up the ladder. As this happens you will get better content, and be able to create more complex content types. Most times the ‘expert team’ is creating blog stories, but as a company progresses up the ladder, the ‘expert team’ can move into creating...
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The difference is content strategy
Strategy driving the tactics is what will make your business successful in digital marketing. We project managed a new web build for Smoothstone, but a new web site is the baseline. In today's business...
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Homepage Optimization to Sell More
We all want to sell more of what we have. Here we redesigned the homepage for Apex Theaters with the specific goals of getting people to sign up for their email newsletter and buying online tickets. Since making the changes, both have increased. We also put in place Google Analytics with click tracking and a few other tools to allow them to better refine their online marketing efforts.Contact us today to see how we can increase your conversions. Paul Sizemore Octoprise...
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Monthly Facebook Tabbed Coupon for InStore
Marketing is changing, coupons are changing. The days of print coupons mailed to customers is gone. The new way is digital. Building a network of customers on your Facebook page is essential in today...
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Creating an effective White Paper
Links:http://www.whitepapersource.com/ andhttp://writingwhitepapers.com/ Writing an effective white paper is an art, and effective part of B2B communication. The litmus test of a white paper: White papers help people make decisions. A white paper is a cross bread between an article and a brochure that usually describes a problem and how to solve that problem. Key premise: Provide something of value and readers will give you their time, respect, loyalty and business. White papers are hot, their use has grown...
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Adding a signature in ZoHoCRM emails
ZoHoCRM can send emails to your leads and contacts, and if you want to customize a default signature, follow these simple steps. 1) Select 'Setup' 2) Select 'Signature' 3) Enter...
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Persuasion isn't just for Jane Austin
Most organizations are filled with competing business units, and persuading is essential. I recently trained a middle manager on being able to effectively persuade in his organization. Business Persuasion: http://www.seomoz.org/blog/persuasion-101-ask-yes-yes-questions One important skill for us to continue to develop as a team is our ability to communicate and persuade. I was reading one of my favorite blogs yesterday, and they had a story on persuasion using graphic design as the example. A few key points...
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The merging of IT & Marketing
To be successful in today's business environment you need marketing that is dynamic and increases the top line while allowing IT to reduce the bottom line. At we address today's business needs by integrating marketing consultancy and software services. Understanding what resonates with your customers along with the ability to innovate measurable, interactive marketing programs will make your business thrive and grow.
